Pricing
The only AI-native helpdesk you can self-host. Enterprise features at startup prices.
MIT licensed. Unlimited agents, unlimited tickets. You bring the infrastructure and AI keys.
AI built into every tier, not a costly add-on. Smart routing, suggested replies, and auto-categorization included.
Keep your data on your infrastructure. Full control, full compliance, no vendor lock-in.
Enterprise features at startup prices. No per-agent fees that scale with your team.
Side-by-side with the competition. Same features, fraction of the cost.
| Solution | Plan | Per Agent/mo | 5 Agents/mo | AI Included | Self-Hosted |
|---|---|---|---|---|---|
| Bancroft | Pro | $5.80 | $29 | ||
| Zendesk | Suite Team | $55 | $275(89% more) | + Add-on | |
| Freshdesk | Pro | $49 | $245(88% more) | + Add-on | |
| Help Scout | Plus | $45 | $225(87% more) | ||
| Intercom | Essential | $29 | $145(80% more) | + Add-on |
Pricing data from competitor websites as of February 2026. Bancroft Pro plan shown for comparison.
Bancroft Pro is $29/mo flat for 5 agents vs Zendesk Suite Team at $275/mo. AI features are included in every Bancroft plan — Zendesk charges $50/agent/mo extra for Advanced AI. That's $2,952/year in savings for a 5-agent team.
Yes. Smart ticket routing, suggested replies, and auto-categorization ship standard with every paid plan. You bring your own API keys (OpenAI, Anthropic, or local Ollama models) — no middleman markup on AI usage.
Bancroft AI searches your knowledge base for context and only suggests replies when confidence is high. By default, agents review AI suggestions before sending. You control when AI auto-responds vs. when it just suggests.
Three reasons: (1) Flat pricing instead of per-agent fees — fairer economics for you. (2) You bring your own AI API keys, so we don't mark up AI costs. (3) We're open source and efficient — no enterprise sales team, no bloated infrastructure.
Absolutely. The self-hosted version is MIT licensed, free forever, with unlimited agents and tickets. You provide your own infrastructure and AI API keys. Deploy with Docker in about 5 minutes.
Most teams are fully migrated in under a day. We provide import tools for tickets and contacts. The hardest part is forwarding your support email to Bancroft — which takes about 2 minutes.
On the Free plan, you'll get a reminder to upgrade. We never stop you from responding to customers. Upgrade when you're ready.
Yes. Upgrade instantly, downgrade at end of billing cycle. No contracts, no commitments.
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