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Pricing
Start with your own setup, or let us handle everything. No per-seat fees. No surprises.
Just exploring? Start with our free plan — 1 team member, 100 tickets/mo, no credit card needed.
Smart routing, suggested replies, and auto-categorization on every tier. Bring your own key or let us handle it.
Connect your own model on Starter for full control, or let Bancroft handle everything on Pro. Your choice.
No per-seat fees that scale with your team. Your bill stays the same whether you have 1 seat or 10.
Most helpdesks charge per seat and lock automation behind add-ons. We don't.
| Solution | Plan | Per Seat/mo | 10 Seats/mo | Smart Automation |
|---|---|---|---|---|
| Bancroft | Pro | $7.90 | $79 | |
| Zendesk | Suite Team | $55 | $550(86% more) | + Add-on |
| Freshdesk | Pro | $49 | $490(84% more) | + Add-on |
| Help Scout | Plus | $45 | $450(82% more) | |
| Intercom | Essential | $29 | $290(73% more) | + Add-on |
Pricing data from competitor websites as of February 2026. Bancroft Pro plan shown for comparison.
Starter ($39/mo) includes smart automation but requires you to bring your own API key (OpenAI, Anthropic, etc.). Pro ($79/mo) includes Bancroft-managed AI — no API key needed, no usage tracking, just works out of the box. Pro also includes unlimited tickets, custom branding, and priority support.
On the Starter plan, you connect your own OpenAI or Anthropic API key. You pay those providers directly at their rates — typically a few dollars per month for most teams. This gives you full control over AI costs and model selection.
On Pro and Enterprise plans, automation just works. No API keys to manage, no usage to track. We handle the infrastructure so your team can focus on customer support. Same features — suggested replies, smart routing, auto-categorization — with zero setup.
You get the same core features — shared inbox, live chat, knowledge base, smart automation — with a beautiful interface and one simple price for your whole team. Most helpdesks charge $50-55/seat/mo with AI as a paid add-on. Bancroft Pro is $79/mo flat for up to 10 team members, with automation included.
Bancroft searches your knowledge base for context and only suggests replies when confidence is high. By default, your team reviews suggestions before sending. You control what gets auto-responded vs. when it just suggests.
Most teams are fully migrated in under a day. We provide import tools for tickets and contacts. The hardest part is forwarding your support email to Bancroft — which takes about 2 minutes.
On Starter, you’ll get a reminder to upgrade when approaching limits. We never stop you from responding to customers. Upgrade when you’re ready.
Yes. Upgrade instantly, downgrade at end of billing cycle. No contracts, no commitments.
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